Super Junior was formed in South Korea 13 years ago and has a great deal of strength that made it one of South Korean’s most successful idol groups.
Super Junior, a 13-member group with diverse talents that can adapt to changing tastes and demands of both the local and international environment. Super Junior is a group of 13 members who continuously work to improve their skills by attending acting, dancing, and foreign language classes to communicate with fans from around the world. Super Junior has a variety of talents in entertainment. Members can adapt quickly to local performances and use their strengths. The flexibility of their member number (sub-unit groups) allows them to experiment in new markets, such as Super Junior M and Super Junior KRY. ).
Super Junior’s promotion under SJ Label – a division of SMEnt – has given them more opportunities to shine domestically and abroad. Super Junior does not need to compete against other artists in SMEnt for resources and investment. They are managed by SJ Label.
The entertainment industry has been a part of their lives for more than 10 year. They have developed a strong relationship with the audience, power and reputation.
Aside from that, being older could help them stand out more among debuting boy bands and young ones. The initial contracts of the so-called “slave” bands have now expired. This allows them to pursue their desires without being forced into a strict schedule by the firm.
They are devoted and dedicated fans (by buying SMEnt shares to support the rights of Super Junior, by buying advertising and billboards to promote their concert and album, and by doing voluntary work under Super Junior’s name).
South Korean artists have strengths and weaknesses. Some are shared by all South Koreans, while others may be their own. They must overcome the language barrier and cultural barriers to expand their market beyond their usual zones (China or Japan).
